Branding ::: Mexico
Branding ::: Mexico
Sicem
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ELEVATORS AND ESCALATORS
Sicem are Mexican Elevators. To work on this brand, we decided to use the concept of being “elevated” or “ascending” to directly project the principal product. The icon is a representation of this idea by projecting the S isometrically and when combined it forms all the letters in the name SICEM. We selected a condensed typography to continue with the branding. The blue that was used in the brand color palette was chosen to transmit security and confidence while also giving it an electric, interesting, and modern look.