Branding ::: Singapore
Branding ::: Singapore
Minoak
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HANDCRAFT GOODS
Minoak is an initiative that supports Asian craftsmanship. It is dedicated to finding the best works of art from the local artisans of Singapore in order to assist them in expanding the reach of their art to consumers worldwide through on an online storefront.The graphic lines that we created for this brand needed to project artisenry, a careful attention to detail, but above all else, the quality of these pieces of art. The monogram is an “M” in a woven style that can be found in the skillfully handmade rugs and bags. We decided on a color palette that was very bright and folkloric in its representation to mimic the colors often found in these beloved pieces.