Branding ::: USA
Branding ::: USA
AKT. Therapy
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SUNSCREEN
AKT us a new line of sunblock and skincare products. Because of the nature of the product, we were inspired by the most awe-inspiring natural event that also blocks the sun, an eclipse. This inspiration is what led us to create the monogram and packaging. For the icon, we combined thick and thin lines to represent light and shadow, which we receive from the sun and moon. For the packaging, we played with the contrast of night and day by using the colors black and white. The gold detail is used to communicate the sun’s radiance. The look of the brand is simple, elegant, and timeless.